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NOW

ServiceNow, Inc.Close $98.34EOD only

Max Pain

$99.00

Next expiry Jul 2, 2026

Expected Move

±$5.80

5.9% from close

Price Gap

+0.66

Distance to max pain

IV Rank

Middle-high premium

P/C OI

0.73

Slightly call-heavy

Consensus

5.5/10

Neutral tilt

Published snapshot: Jun 26, 2026 close

End-of-day snapshot

This page reflects NOW options positioning from the latest published market-close snapshot. Intraday price and contract changes are not displayed.

Published Snapshot

Jun 26, 2026 close

NOW Directional Report

Analysis based on market close June 29, 2026

Directional Theta Gang Flow Earnings Consensus

Historical consensus-supported lens with full content, report chain context, and metric rail.

Outlook

Neutral-bullish bias: strong market momentum and positive dealer gamma pinning near $98-100 max pain, but high vol and mixed flow cap upside at $104.80. Range-bound 2 days; drift to $100 over 2 weeks.

Confidence:

6 / 10

Base 5 neutral -1 mixed flow +1 GEX pinning +1 VIX 18 = 6/10.

Supports: Positive gamma, pinning, spot above MP, market rally.
Conflicts: Mixed flow, high vol, resistance at $100-104.80.

🟢Positive gamma $23.9M pins near $98-100.

⚠️Mixed flow: conflicting signals.

📈Strong momentum but VIX 17.65.

🎯Max pain $100 (7/10,7/17) and $98 (7/2).

Regime Classification

Vol Regime

High

High vol: IV vs VIX 17.65 elevated.

Gamma Regime

Pinning

Pinning +$23.9M GEX, flip ~$70.

Flow Regime

Mixed

Mixed: balanced put/call.

Spot vs Max Pain

Above

Spot above MP, pinning pressure.

Thesis duration: Multi-week — Multiple max pain expiries (7/2-7/17) with positive gamma support range-bound consolidation over 2 weeks.

Price Range Forecast

Next 2 days

$95.15$104.80

Range $95.15-104.80. Spot near top; support $98; resistance $100, $104.80.

Next 2 weeks

$89.77$110.17

Range $89.77-110.17. Pin $100; support $92; resistance $110.17.

Key Levels

Max pain pins: $98 (2026-07-02); $100 (2026-07-10); $100 (2026-07-17)

EM guardrails: 2d $95.15/$104.80

Support: $98.00 · $92.00 · $89.77

Resistance: $100.00 · $110.17

Gamma flip: ~$70.00 — Approx — based on put OI concentration of 24,398 (30.0% below spot)

Structural: Max pain $98 (7/2), $100 (7/10,7/17); EM $95.15-104.80; gamma flip $70.

Dealer Positioning (GEX/DEX)

GEX: $+23.9M

DEX: +41.7M shares

Gamma flip: ~$70 (Approx — based on put OI concentration of 24,398 (30.0% below spot))

NTM gamma: GEX +23.9M (long gamma); DEX +41.7M (long delta); flip $70.

IV Analysis

IV vs VIX: IV rich vs VIX 17.65, event risk priced.

Term structure: Contango, kinks near July expiries.

Skew: Put skew high; sell puts at $70 or buy call spreads.

Flow Analysis

Net premium: Net put $47.6M, P/C vol 0.54, bearish.

Directional prints: 56.6 call 105 OTM 2026-07-10 — Call $105 vol 8.6k vs OI 560 (15x), likely bought, bullish. 56.9 put 97 OTM 2026-07-02 — Put $97 vol 2.3k vs OI 379 (6x), possibly bought, bearish.

Unusual: 56.6 call 105 OTM 2026-07-10 — Call $105, vol/OI 15.4, extreme call volume. 71.1 put 75 OTM 2026-07-10 — Put $75, vol/OI 13.9, deep OTM put with high IV. 57.7 put 110 ITM 2026-12-18 — Put $110, vol/OI 8.4, long-dated bearish flow.

Risks & Catalysts

!Bearish flow

!VIX >20

!Break $70

!Event risk

!Reversal

Strategy Viability

Strategy	Edge	Best Setup	Primary Risk
Put credit spread	Moderate	Sell 2026-07-17 $98.00/$97.00 put spread Why now: Range-bound short-term with bullish drift; defined risk premium capture.	Sharp drop below 95 loses max loss.
Bull call spread	Moderate	Buy 2026-07-24 $100.00/$101.00 call spread Why now: Thesis expects drift over 2 weeks; defined risk bullish play.	Stays flat or drops; time decay if stagnant.

Top Plays

Defensive Premium Capture

Sell 2026-07-17 $98.00/$97.00 put spread

Sell $98/$97 put spread to collect premium near support.

Why this play: Aligns with neutral-bullish range-bound thesis; high probability of profit with defined risk.

Credit: $0.45-$0.55

Max loss: $0.45

BE: $97.45

Mgmt: Close at 50% profit or if stock breaks below $98.

Conservative income-seeking traders.

Bullish Drift Play

Buy 2026-07-24 $100.00/$101.00 call spread

Buy $100/$101 call spread to benefit from gradual rise.

Why this play: Captures potential upside drift to $100 with limited risk.

Debit: $0.76-$0.93

Max loss: $0.93

BE: $100.93

Mgmt: Exit if stock fails to hold $98 or at expiration.

Aggressive traders with bullish outlook.

Watchlist Triggers

Entry Triggers

IFIF stock above $98.00 and put spread credit $0.45-$0.55 → SELL 2026-07-17 $98/$97 put spread

IFIF stock holds above $98.00 and call spread debit $0.76-$0.93 → BUY 2026-07-24 $100/$101 call spread

Exit Triggers

EXITIF stock breaks below $98.00 → CLOSE put spread

EXITIF stock fails to hold $98.00 → EXIT call spread

Tactical Summary

Neutral-bullish bias: range-bound with drift to $100. Prioritize selling $98/$97 put spread at 0.45-0.55 credit near support. If support holds, buy $100/$101 call spread for upside. Invalidation at $98. Target 50% profit on put spread; exit if broken.

How to Use These Reports

This directional reflects the market close on June 29, 2026.

What the reports do

Each report translates the same market-close options snapshot into a specific lens such as directional bias, premium-selling posture, flow quality, or earnings setup.

How traders use them

Reports are most useful for narrowing the playbook, surfacing entry and risk context, and deciding which raw data page to inspect next.

What to remember

These are interpretation layers, not execution guarantees. Validate the setup against chain liquidity, expected move, and exposure before sizing risk.

If the report conviction and the raw data disagree, slow down and resolve the mismatch before sizing risk.