thetaOwl

ULTA

Ulta Beauty, Inc.Close $543.69EOD only
Max Pain
$540.00
Next expiry Oct 9, 2026
Expected Move
±$18.40
3.4% from close
Price Gap
-3.69
Distance to max pain
IV Rank
14
Low premium
P/C OI
0.98
Balanced positioning
Consensus
4/4
Partial coverage
Published snapshot: Oct 2, 2026 close
End-of-day snapshot

This page reflects ULTA options positioning from the latest published market-close snapshot. Intraday price and contract changes are not displayed.

Published Snapshot
Oct 2, 2026 close
Max Pain — ULTA
Data as of market close Oct 2, 2026

Nearest listed expiration 2026-10-09 shows max pain at $540.00 (3.69 below spot). Use this page to evaluate pin-risk zones, strike pressure, and open-interest concentration before selecting trade structure.

Max Pain Strike
$540.00
Nearest expiry
Expected Move
±$18.40
±3.4%
Days to Expiry
7
Calendar days
Total Call OI
733
Nearest expiry
Total Put OI
4,105
Nearest expiry
P/C OI Ratio
5.60
Put-heavy
Spot Price
$543.69
Published close
Consensus
-
Open report for full read

Max Pain by Expiration

Pain by Strike

Drill into expiration
Selected: 2026-10-09
ExpirationMax Pain StrikeLast Updated
2026-09-25$540.009/25/2026, 11:35:13 PM
2026-10-02Updated$542.5010/2/2026, 11:32:39 PM
2026-10-09Next$540.0010/2/2026, 11:32:39 PM
2026-10-16$545.0010/2/2026, 11:32:39 PM
2026-10-23$550.0010/2/2026, 11:32:39 PM
2026-10-30$545.0010/2/2026, 11:32:39 PM
2026-11-20$500.0010/2/2026, 11:32:39 PM
2026-12-18$540.0010/2/2026, 11:32:39 PM
2027-01-15$440.0010/2/2026, 11:32:39 PM
2027-03-19$410.0010/2/2026, 11:32:39 PM
2027-06-17$500.0010/2/2026, 11:32:39 PM
2027-09-17$490.0010/2/2026, 11:32:39 PM
Selected expiration: 2026-10-09 at max pain $540.00.
ULTA pain by strike for 2026-10-09 expiration
StrikeCall PainPut PainTotal Pain
42002107550021075500
43515001491800014919500
44525001081400010816500
460400046610004665000
465450026305002635000
470500014875001492500
475700012575001264500
480900010775001086500
48511000922000933000
49013000772000785000
49515000635500650500
50017000499500516500
50519000395000414000
51021000298500319500
51523000215000238000
52025500136500162000
525280007150099500
527.5312505825089500
530345005000084500
535435003550079000
How to Read Max Pain
Compare pin-risk and strike-pressure across expirations from the latest published close.
What max pain measures

Max pain is the strike where option holders would collectively lose the most at expiration, based on open interest across the listed chain.

How traders use it

It is most useful as a possible pinning zone, especially when spot is already trading near a crowded strike into expiration.

What can break it

Strong directional flows, news, or fast spot moves can overwhelm any pinning tendency, so max pain should support a thesis rather than drive it alone.

The closer you are to expiration, the more useful this becomes as context and the less useful it is as a standalone prediction.